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Map policy
Every article filed under Map policy.
- Map policyWhat Is a Minimum Advertised Price (MAP) Policy?A MAP policy sets the lowest price at which a reseller may advertise your product. Here is what one contains, what it does not control, and why "advertised" is the word that matters.MapProtector Editorial Team · 6 min read
- Map policyMAP vs MSRP: What's the Difference?MSRP is the price a manufacturer suggests; MAP is the lowest price a reseller may advertise. They are different numbers with different jobs, and a monitoring program that confuses them measures the wrong thing.MapProtector Editorial Team · 4 min read
- Map policyHow Promotions and Exceptions Affect MAP MonitoringA sale the brand approved should never reach its own review queue as a violation, and a distributor under negotiation should be measured but not enforced. Promotions and exceptions are how a monitoring program says so — and they are two different tools.MapProtector Editorial Team · 5 min read