Seller intelligence
Seller contacts
How your team records where a notice to a seller is sent: adding, editing, nominating and retiring contacts on the seller’s page, and why MapProtector never guesses an address.
Last revised
A seller id is not an email address. MapProtector never derives a contact from a storefront name, a website or a listing; every address a notice goes to was recorded by a person in your organization, with where it came from. The seller’s page carries those contacts, per brand, under Contacts.
What a contact records
| Field | Meaning |
|---|---|
| Type | Email — the only type a notice can be sent to — or a marketplace message URL, postal address or telephone number kept for the record. |
| Address | The value itself. An email is stored lower-cased; one mailbox is one contact. |
| Contact name · company or store | The person and, when it is not the storefront itself, the organization — a distributor’s compliance desk, a parent company’s legal team. |
| Where it came from | Entered by a user, from the seller’s website, from prior communication, manual research, imported, or other. “Other” needs a note. There is no “inferred”. |
| Status | Unverified (recorded, never used — the honest default), Verified (mail to it has been delivered), Bounced and Marked as spam (recorded by the mail provider; cannot be changed by hand), Retired (set aside by your team; reversible). |
| Primary | The one address notices from this brand are sent to. At most one per seller and brand, always an email. |
| Added · last updated | Who recorded it and when; who last changed its details and when. |
Managing contacts
- Open the seller from Sellers and scroll to Contacts (Compliance Manager and above to change anything; every role can read).
- Add a contact with its type, address, where it came from, and optionally the name, company and a note. A new contact is not the primary until you make it so, and nothing is sent by adding one.
- Edit details changes the name, company, source and notes. The address itself is not editable: a new address is a new contact, and the old one is retired — so a bounced mailbox can never be renamed into a live one.
- Make primary nominates the address notices go to. With no primary, the oldest email that can still be written to is used; a retired, bounced or complained address is never chosen, and MapProtector does not switch to another address on its own — the notice is stopped until you choose.
- Retire an address your team should no longer use; Reinstate to bring it back.
What adding a contact does not do
- It does not send anything. Sending is the enforcement workflow, with its gate, its approval and its release.
- It does not change what your brand has said about the seller. Recording an address for an Unknown seller does not make them Unauthorized; that is a separate decision on the same page.
- It is not shared with any other customer. Two brands that have both found an address for the same seller each hold their own.