Seller intelligence
Seller history
What one seller’s page shows: identity, aliases, your brand’s classification, and everything observed — cases, periods, candidates and recurrence.
Last revised
A seller’s page answers “what is our history with this seller?” from the record, without inference. It is organized as three independent blocks, and the independence is the point.
Identity
- The seller id on the marketplace, and every storefront name it has been seen under (Also seen as). A rename keeps the history; the old name stays as an alias.
- First seen and last seen on your listings.
What the brand says
The standing your team recorded — Authorized, Unauthorized, Unknown and the rest — with the date and the reason, per brand. This block does not read anything from the observations below it.
Contacts
Below the observed record, per brand: where a notice from that brand would be sent, kept by your team. See Seller contacts.
What was observed
| Figure | What it counts |
|---|---|
| Products observed | Distinct products this seller has been seen offering. |
| Active cases · total cases | Cases with an open period, and all cases ever opened. |
| Active periods · historical periods | Breach periods running now, and periods that have closed. |
| Confirmed candidates · dismissed candidates | Shown together on purpose. Many dismissals means either a data-quality problem or an authorized partner nobody has classified, and both are worth seeing. |
| Products currently below policy | Distinct products, not cases. Two cases on one product under two policy scopes is one product you are losing price control on. |
| Recurrence count | Periods beyond the first, summed per case. See below. |
How recurrence is counted
Recurrence sums periods beyond the first per case. A seller with three cases of one period each has recurred zero times — three separate first instances on three products. A seller with one case of three periods has recurred twice — one seller who corrected and relapsed, twice. Both have three periods in total; only one is a repeat offender, and a naive count would call them the same.
Why there is no score
A single ranking number would be quoted in a conversation with a real seller. The inputs — an unclassified relationship, a relapse count, a dismissed candidate — are not commensurable, and a composite would invent an exchange rate and hide it. Sort the violation queue by repeat count instead: that is one measured quantity, ordered by itself.